What is Tecnom and who is it for?

Tecnom is a Latin American platform that offers a WhatsApp conversational agent to qualify vehicle-sales leads and book test drives. Its strength is regional-slang understanding inside the sales funnel. Motriz AI Core, by contrast, is a multi-module platform that beyond sales also covers workshop (PIN-based bay management, scheduling), parts (VIN decoding + EPC) and management governance (hierarchical goals, Live AI-cost Monitor).

Does Motriz AI Core fully replace Tecnom?

Yes. Motriz covers Tecnom's use case (WhatsApp sales agent with KYC) and adds 3 domains Tecnom doesn't touch: VIN-based parts quoting, PIN-based workshop control and NPS upsell loop with automatic lead generation.

What's the key differentiator if my dealership only sells vehicles?

If you only sell cars and don't run a workshop, the differentiator is smaller: a bot like Tecnom may be enough. Motriz's value shows up when you add workshop, parts and need unified management visibility. We recommend evaluating your specific case in the demo.

How does Motriz Parts' VIN decoding work?

The Parts Agent receives the 17-character VIN via WhatsApp, decodes the 6-character VDS against the official OEM catalog, and validates against the SSPL supersession list to avoid quoting superseded parts. It returns the exact part number and ERP stock in seconds.

What is the NPS → automatic lead loop that Tecnom lacks?

When the mechanic marks a workshop finding (e.g. brake pads at 20%), the finding lands in Module 6 (Aftersales Pipeline). A BullMQ worker fires a WhatsApp message at 24-48h with a pre-built quote and VIN pre-loaded, and the customer approves in 1 click. This is the mechanism behind the 25-40% average-ticket lift dealers report.

Does Motriz handle regional slang like Tecnom does?

Yes, and more granularly. Tecnom trains regional slang into its core engine. Motriz lets you configure vocabulary per tenant and per country: Costa Rica uses 'marchamo', Nicaragua uses 'sticker de rodamiento', Mexico uses 'refrendo'. Each branch talks like its local customer.

What's the price of Motriz AI Core vs Tecnom?

Both use flexible commercial models. Tecnom typically charges by conversation volume inside its sales bot. Motriz quotes per active domain (Commercial, Workshop, Governance) plus aggregate volume, with 2-6 week pilots and measurable KPIs before any annual commitment.

Does Motriz integrate with my current DMS?

Yes. We integrate via API or RPA with the most common DMS in LatAm. We validate compatibility with your specific DMS in the demo.

Motriz AI Core · Head-to-head comparison

Tecnom vs EITS: WhatsApp bot or full platform for your dealership

Tecnom does its job well: a conversational agent that qualifies leads and books test drives on WhatsApp. But if you also need to quote parts by VIN, manage workshop bays by PIN and automate aftersales upsell, we're talking about two different types of product.

TL;DR — 3 key differences vs Tecnom

1 agent vs 4 specialized agents

Tecnom is a conversational bot for sales. Motriz AI Core orchestrates 4 agents with domain exclusivity: FAQ, Parts (VIN), Sales (KYC), Aftersales.

VIN-based parts quoting, not just test-drive scheduling

No WhatsApp bot for cars decodes the 17-char VIN against the OEM catalog. Motriz Parts does.

Workshop + NPS aftersales, not just a sales funnel

Tecnom does not manage bays, mechanic PINs or aftersales upsell loops. Motriz covers sales + workshop + management governance.

Key capabilities: Tecnom vs EITS

Comparison based on public information from tecnom.com and the Motriz AI Core architecture.

Capability	✦ EITS · Motriz AI Core	Tecnom
Product type	Multi-module platform	WhatsApp conversational bot
Orchestrated AI agents	4 (FAQ · Parts · Sales · Aftersales)	1 (Sales)
Language regionalization (CR: 'marchamo', NI: 'sticker')	Yes	Neutral Spanish
Anti-fraud KYC before test drive	Yes	No
17-char VIN decoding + EPC/SSM	Yes	No
1-click OEM/aftermarket parts quote	Yes	No
Workshop bay management with PINs (Advisor/Mechanic)	Yes	No
NPS upsell loop → automatic lead (24-48h)	Yes	No
Live Monitor: AI cost/token/latency transparency	Yes	No
Hierarchical management goals per advisor (90d history)	Yes	No
Real-time DMS/ERP integration	Yes	Via external CRM
Multi-tenant (multi-brand holdings)	Yes	Limited
WhatsApp Business API chat	Yes	Yes
Test-drive scheduling	Yes	Yes
Time to implementation	2-6 weeks	Days (narrow scope)

5 unique differentiators vs WhatsApp bots

What a single-purpose conversational agent cannot replicate without rebuilding its stack.

VIN-validated EPC/SSM engine

We decode all 17 characters of the VIN against the official OEM catalog. A keyword bot quotes incompatible parts; we quote the exact one.

Per-country language regionalization

Nicaragua says 'sticker de rodamiento', Costa Rica says 'marchamo'. Bots speak neutral Spanish. Motriz learns local idioms per tenant.

NPS → automatic lead loop (mechanism, not promise)

Mechanic marks a finding → BullMQ worker fires WhatsApp at 24-48h → 1-click quote with VIN pre-loaded. Not a generic reminder: a stateful flow.

Per-PIN workshop control

Advisor 1234, Mechanic 5678. Real traceability of who touched which car in which bay. No bot solves this.

AI cost transparency (Live Monitor)

Every conversation reports tokens, USD cost and latency. Unique in the market. Bots charge flat and hide consumption.

Consider Motriz AI Core over Tecnom if...

These are the scenarios where a platform beats a bot.

Your dealership has its own workshop and you want to capture aftersales upsell
You need to quote compatible parts by VIN in the same WhatsApp thread
You operate across multiple LatAm countries and need per-branch regional vocabulary
You run multiple brands or branches (automotive holding)
Your management demands per-conversation AI cost visibility
You want to cover sales, workshop and governance with one architecture

Stick with Tecnom if...

We're honest: not everyone needs a full platform.

You only sell vehicles (no workshop or parts sales)
Your volume doesn't justify a 2-6 week onboarding
You already have CRM/DMS solved and only need a WhatsApp bot
You have no workshop to manage with bays, PINs or aftersales upsell

Ready to see Motriz AI Core in your dealership?

30-min guided demo with KPIs defined from day one. No contract, no commitment.

Frequently Asked Questions

Everything you need to know before getting started.