Does EITS fully replace Reynolds?

For LatAm dealerships that don't require full US enterprise complexity, yes. For very large groups it works as an AI + WhatsApp + KYC layer on top of existing Reynolds.

Can I migrate data from Reynolds?

Yes. We have assisted migration with data export, mapping and reconciliation. Planned in the pilot's discovery phase.

How does cost compare to Reynolds?

Predictable, transparent TCO. No data exposure fees, no multi-year contracts and no extended migration costs.

What about my existing OEM integrations?

We map them in discovery and work via API or RPA to preserve the critical ones. Most OEMs are supported directly.

Do you have an F&I module like Reynolds FOCUS?

Yes, with integration to LatAm local banks and lenders and digital contract signing. No separate SKU.

What about Reynolds's closed-data policy?

EITS is the opposite: open APIs, exportable data with no penalty and no third-party fees to access your data. Your data is yours.

Head-to-head comparison

Reynolds and Reynolds vs EITS: an open, modern DMS for LatAm

Reynolds is known for its robust DMS but also for its closed data policy and high integration cost. EITS is the open, AI-first alternative with WhatsApp and bilingual support designed for LatAm dealerships.

TL;DR — 3 reasons to consider EITS over Reynolds

Open and portable data

Reynolds historically charges for third-party data exposure. In EITS your data is yours: open APIs, free export and no integration fees.

Conversational AI + WhatsApp included

Reynolds sells modules separately (ERA-IGNITE, FOCUS). EITS includes AI chat, WhatsApp and KYC natively without extra SKUs.

Pilots in weeks, not years

Migrating to Reynolds takes 6-12+ months. EITS launches a productive pilot in 2-6 weeks.

Key capabilities: Reynolds and Reynolds vs EITS

Comparison based on public information from reyrey.com and EITS's stack for LatAm dealerships.

Capability	✦ EITS	Reynolds and Reynolds
Primary market	LatAm + Hispanic US	US + Canada
Native language	Spanish + English	English only
Primary communication channel	WhatsApp Business API	Email + SMS + portal
Data policy	Open API, free export	Closed, fees to 3rd parties
KYC anti-fraud before test drive	Yes	No
Coverage: Sales + Service + Parts	Yes	Yes
AI-assisted F&I	Yes	Separate module (FOCUS)
6-character VIN/VDS decoding	Yes	No
Conversational AI agents	AI-first native	Limited / add-on
LatAm bank integrations	BAC, Banpro, Davivienda, BBVA	No
Time to implementation	2-6 weeks	6-12 months
Commercial model	Accessible pilots	Enterprise contracts + integration fees
LatAm support	Local team, local hours	US tier in English

5 unique EITS differentiators vs Reynolds

What a closed US-centric DMS cannot give you in LatAm.

Open data without penalties

Your data lives on an open cloud architecture with documented APIs. No fees for third-party access.

No multi-year enterprise contracts

Start with a measurable pilot in weeks. Scale only if the KPIs justify it.

Native WhatsApp + KYC for LatAm

Communication and identity verification built for LatAm's regulatory and cultural context.

Spanish support in local hours

Team in LatAm, no tickets lost in US timezone.

Transparent TCO, no surprises

Clear per-dealership and per-user fees. No hidden fees for integrations, modules or data exposure.

Consider EITS over Reynolds if...

These are the scenarios where our offer fits best.

Your dealership operates in LatAm and Reynolds is too big or expensive
You want open data and freedom to integrate third parties
You're frustrated paying Reynolds fees so your partners can access your own data
Your team needs Spanish support in local hours
You want to validate AI + WhatsApp in weeks, not years
Your current DMS doesn't integrate with local banks and lenders

Stick with Reynolds if...

We're honest: we're not for everyone.

You operate in the US with very large enterprise groups and already have a signed contract
You need specific integrations only available in Reynolds
Your operation doesn't require WhatsApp or Spanish support
You completed a migration to Reynolds less than 2 years ago

Ready for a real alternative to Reynolds and Reynolds?

30-min guided demo with KPIs defined from day one. No contract, no commitment.

Frequently Asked Questions

Everything you need to know before getting started.